A brief set by Peter Saville to design the new NOISE marketing campaign supported by Computer Arts Mag.
The 2008 campaign brief was set up by legendary graphic designer and NOISE Curator Peter Saville. It was supported by Computer Arts Magazine. The design competition calls for NOISE artists to submit innovative designs for posters, fliers, TV ads, banners and virals to be used for the NOISE 2008 marketing campaign.
Peter Saville knows a thing or two about successful advertising campaigns. His credits include fashion designers Stella McCartney, Jil Sander and Yohji Yamamoto. Peter has also worked as art director for Christian Dior and helped to build Dior’s 1997 Winter and 1998 Spring campaigns.
This was the brief set by Peter:
UNDER 25? WHAT MATTERS AND WHO CARES?
The NOISE online festival is the stage for the issues, concerns, aesthetics and ideals of your contemporaries.
They need a campaign that funnels their noise to those who need to know.
The campaign must target the individuals whose support can make the difference to a career. The challenge is to engage their attention.
MAKE NOISE NOW FOR THOSE WHO NEED TO KNOW
NOISE has received a great response to Peter’s challenge. They were so good that we decided to incorporate all the best submissions into one massive poster design including the works of over 100 NOISE artists.