Education / Qualifications09/15/2011 - Present
University of The Arts London
BA (hons) Advertising Degree
Elephant and Castle, London
As a third year student of the BA Advertising degree at University of The Arts London I have learnt many skills in promotion, liaising with clients, planning and pitching. I have studied different types of persuasion, cognitive dissonance theory, attitudes and persuasion types and how to create great copy and visuals that will persuade the intended audience. I have been in many group projects, where we have worked together to create a campaign to promote a product. These have included the use of apps, digital installations, flash mobs, microsites and traditional advertising. I have also worked individually on projects and have received good feedback from tutors and industry professionals on my work. For my Final Major project I am branding and promoting myself as a musician via social media and investigating new innovative ways of doing so, I have also gained an interest in Sonic Art. My dissertation looks into the branding of female artists and how separate the visual from the message can alter the way an audience perceives them. I am also curating my end of year degree show, which includes the branding, advertising, contacting of industry professionals and organising the curation of each individuals project. I am predicted to graduate with a First Class degree.